The overwhelming demand for on-line streaming video has posed one of the greatest challenges for network operators. Spectrum’s solution provides a superior user experience by enabling the delivery of adaptive bit rate (ABR) streams to multiple devices, while giving network operators unprecedented network and session control. In addition, Spectrum provides new ways for network operators to monetize content, allowing them to dynamically insert unique ads into ABR streams based on the viewer’s session information and subscriber profile parameters, including device type and zip code.

Colin Dixon of TDG Research noted that “the reality of subscriber video services today is that they must deliver to multiple screens. This fact will lead to an explosion of activity from network operators as they develop and deploy TV Everywhere products. With a solid management team and market-tested adaptive streaming products, SeaWell is well positioned to help them do it.”

“This is an important step for SeaWell and demonstrates continued support from our founding partners,” said Brian Collie, Co-founder and CEO of SeaWell Networks. “As the industry continues to take huge strides towards broadband video, our vision of putting intelligence into the network comes into focus.”

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About SeaWell Networks
SeaWell Networks Inc. provides software for service providers to manage and optimize the delivery of HTTP adaptive bit rate (ABR) streaming video to any device or platform. Our intelligent ABR management solution, Spectrum, simplifies the delivery of video while enabling new ways to monetize content. Spectrum combines ad insertion capabilities and on-the-fly repackaging for the most personalized video experience available.

About Northwater Intellectual Property Fund LP 2
Northwater Intellectual Property Fund LP 2 is managed by Northwater Capital Management Inc., a leading, privately held, investment management company. With offices in Toronto and Chicago, Northwater focuses on investments in intellectual property and intellectual property rich companies. Northwater provides financing, counsel and connectivity to its portfolio of intellectual property investments to speed their projects to market and to defend their protected space. For more information please see www.northwatercapital.com.

About BDC Venture Capital
BDC Venture Capital has been involved in venture capital since 1975 and is a major venture capital investor in Canada. Active at every stage of the company’s development cycle, from seed through expansion, BDC Venture Capital focuses on technology-based businesses that have high growth potential and that are positioned to become dominant players in their markets. To date, it has invested in more than 400 companies with investments totaling over $1.16 billion in the life sciences, telecommunications, information and advanced technology sectors, as well as commitments of $253 million in 19 funds. Visit www.bdc.ca for more information.

“I am delighted to be joining the SeaWell Board of Directors. I believe they are uniquely positioned to help service providers and content providers to respond to the rapid growth of OTT video service offerings, by helping manage the flow of content to viewers,” commented John Major. “I look forward to actively participating in the continued success of the company.”

Mr. Major is President and founder of MTSG, an investment company, and an advisor to Northwater Capital. He has chaired the board of directors at Broadcom since 2008, and serves on the University of California President’s Board on Science and Innovation, the Dean’s Advisory Committee of the University of Rochester Hajim School of Engineering and Applied Science and as Chairman of the University of Illinois at Chicago-Engineering School Advisory Board. Mr. Major also serves as Chairman of the Board of CommNexus, a nonprofit telecom industry group, which includes the highly successful incubator EvoNexus. Prior to his current position, Mr. Major held executive positions with Motorola, Novatel Wireless and Qualcomm.

Mr. Major holds 10 U.S. patents, a B.S. in Mechanical and Aerospace Engineering from the University of Rochester, an M.S. in Mechanical Engineering from the University of Illinois, an M.B.A. from Northwestern University and a Juris Doctorate from Loyola University.

“We are extremely excited to have Mr. Major agree to lead SeaWell’s board,” said Brian Collie, CEO of SeaWell Networks. “Broadband adaptive video streaming is poised for explosive growth and we look forward to benefiting from his insights as both a seasoned executive as well as a technology leader with deep knowledge of the space.”

About SeaWell Networks

SeaWell Networks Inc. provides software to manage and optimize the delivery of HTTP adaptive streaming video to any device or platform. SeaWell’s lead product, Spectrum, simplifies how Service Providers deliver online video, improving their ability to provide a consistent, quality experience while enabling new ways to monetize content, including individualized advertising insertion. Our innovative solutions are built to help service providers meet the challenge of multi-platform delivery, while simultaneously providing enhanced control and reduced costs.

Media contact:
Mary Kay Crocker
marykaycrocker@radi8creative.com
801-592-5575

AMSTERDAM – IBC – (September 9, 2011) – SeaWell Networks, Inc., an award-winning provider of Internet video distribution products, announced today the availability and integration of their newest product, Spectrum™, a session-based, adaptive bitrate (ABR) management solution that optimizes and enables content monetization. Spectrum combines subscriber management controls with quality of experience optimizations and on-the-fly file repackaging capabilities for the most personalized video experience available today.

Spectrum is currently being tested by some of the biggest Tier 1 multisystem operators and telecommunications companies in the world. These industry giants continue ongoing evaluations with the solution, as it is a strategic value-adding component of their TV Everywhere, over-the-top and content delivery offerings.

Spectrum personalizes the traditional video delivery process by dynamically managing every connection or session. This enables subscriber controls, metering and billing capabilities, as well as other policy and business rule applications. While managing the video delivery session, Spectrum also allows content deliverers to consolidate their storage and delivery process by repackaging any ABR protocol to any other, including Apple’s HLS, Microsoft’s Smooth Streaming and Adobe’s HTTP Dynamic Streaming platforms.

“Essentially, Spectrum acts as a traffic cop by intelligently managing the flow of content, ads, rules, and other instructions between the network and the viewer,” said Andy Beach, SeaWell Networks’ Vice President of Marketing and Product.
“With more than a billion connected devices in use today, companies need to deliver and support the delivery of content to devices and platforms all over the world.”

Spectrum streams video to iOS, Android, consoles, OTT devices and TV through a simple workflow, minimizing the requirements traditionally placed on the delivery infrastructure and significantly reducing encoding and storage costs and bandwidth cost while increasing the quality of experience for the end-user.

Spectrum provides the following:
• Application of business rules to individual streams
• Content manipulation to personalize & optimize delivery
• Repackaging of any ABR protocol to ABR protocol (including Flash, Silverlight, & iOS devices)
• Analytics to further optimize the network as well as provide valuable metrics to partners

About SeaWell Networks
SeaWell Networks, Inc. provides unique software that enables managed, optimized delivery of HTTP adaptive streaming video while providing superior quality of experience. SeaWell utilizes network level intelligence to uniquely create and deliver a high-quality viewing experience online while also significantly reducing the cost of distribution. For more information see http://www.seawellnetworks.com

Media contact:

Jessi Slezak
jessi@radi8creative.com
801-305-1447