Accelerate ROI, reduce existing infrastructure cost and monetize.
Adaptive Bit Rate (ABR) streaming has enabled a major change in video and TV viewing behaviour. No longer are consumers tied to the video offerings of their Network Service Provider, and no longer is the TV the only platform for viewing that content. Consumers now have the ability to view any content, at any time from anywhere.
This has meant a complete rethink of the world of video and TV delivery. It is conceivable that in the future many of the current “specialist” or “niche” TV channels will no longer be carried over the cable, IPTV or satellite services and will only be available over a unicast ABR feed. It is now becoming possible to integrate “second” screen services to allow direct interaction in association with a regularly scheduled or on demand program. It is also now possible to move away from national and regional “broadcast” ads, and towards the long sought-after goal of targeted ads for each viewer, revolutionizing the world of ad sales and placement.
SeaWell defines this shift as Multiscreen 2.0.
In the rush to roll out cache-based video delivery systems – i.e. “multiscreen 1.0” – Service Providers had few if any of the most important aspects of monetization and management.
Multiscreen 2.0 is a combination of capabilities that allow operators to regain control of ABR video delivery. Most of all it enables a dramatically heightened level of differentiation:
Monetization – Dramatically accelerated ROI
- Targeted advertising sales reaping between 2x and 10x the current ad placement revenue
- Per session real time analytics making operator CDNs a viable (and profitable) possibility
- Session based QoE and policy enforcement allowing the building of new premium services and entitlement models
Management – Regaining complete control and responsiveness to the operator operations staff
- Per session detail records showing exactly what was delivered at what bit rate – delivered in real time – allowing a new level of customer care and responsiveness
- Session based resiliency to ensure that no session is interrupted by failure of any component of the video session delivery controller system
- Policy enforcement at initiation and within a session allowing operations staff to manage the delivery parameters even for a client driven ABR delivery system
- Per session security and encryption allowing deployment of a true individual delivery and content assurance model
- Dynamic repackaging, dynamic ad insertion, policy enforcement and session based analytics can dramatically reduce or even remove the need for any specialized clients, saving millions in development and support costs
Optimization – reduce operational costs and overhead
- Even with existing CDNs or caches, dynamic format repackaging at the edge of a network can be shown to optimize the cache usage by up to 80%
- Dynamic repackaging also dramatically reduces the load on the network, and combined with policy enforcement can further optimize the QoE for a huge range of target devices
- Session based policy enforcement can allow optimization of the bit rates requested by devices – especially important with small form factor devices that require only lower bit rates.
The industry has come a long way from the networks that were rushed into service over the past few years. But it is not a case of “act in haste, repent at leisure”. With SeaWell and Spectrum software, you can utilize all or the majority of your existing investment while optimizing it to realize the full potential of Multiscreen 2.0.