Personalize your video experience
Spectrum is a session control solution for Adaptive Bitrate (ABR) streaming video. It combines targeted ad insertion and stream management capabilities, while minimizing infrastructure requirements for delivering content to any device.
Spectrum provides solutions in three major areas: Stream Management, Personalization and Network Efficiencies.
Stream Management
Subscriber Controls Spectrum provides management of each ABR stream delivered from the network to the client, whether it’s a mobile phone, laptop, tablet or set top box. By connecting to the subscriber databases and policy servers controlling the access to your content, Spectrum provides unique control of what is delivered and can be configured easily to provide business model flexibility (subscription, pay as you go, metered etc).
User and Network Analytics An important part of subscriber management is the data on what and how videos are viewed. Spectrum provides a wealth of user and network related data on what was delivered to the viewer on a per session basis.
Personalization
Network based ad insertion Working from its position in the network, Spectrum provides seamless delivery of ad-supported content to any device. Without the need for client side technologies, Spectrum can act upon SCTE-130 messaging and make requests to 3rd party ad networks. Because this happens per session, Spectrum enables a highly targeted viewing experience for ad-supported content.
Dynamic Manifest Manipulation A simple inventory of ABR video fragments – called a manifest – is created at the time of video encoding. Spectrum acts as a translator, manipulating manifests in real time so that a) additional content can be inserted (e.g. ads), and b) the video will play back on any device. In fact, through a REST XML API, Spectrum is deciding dynamically what to send the viewer, leading to a highly personalized viewing experience.
Quality of Experience Optimization Spectrum enables the network operator to optimize both the manifest files and the video fragments, guaranteeing network-side control over the entire viewing experience.
Network Efficiencies
File repackaging Spectrum provides the ability to repackage one ABR format into another. This is done per session, on the fly – meaning that no content is processed until a client requests the content in a different format, leading to a more efficient workflow for delivering content to the end user.
DRM Translation Spectrum can provide encryption of content per session, both from unencrypted and encrypted sources.
Benefit Summary
- Subscriber controls for premium video delivery
- Highly targeted ad insertion
- Optimized Quality of Experience
- Delivery of any ABR protocol to any device
- Network and User analytics and reporting
- No Client plugin required
Specifications
Spectrum is a completely software based solution and can be deployed on a variety of hardware platforms. Spectrum runs on a 64 bit Linux OS and is licensed per instance.
Please contact SeaWell Networks to discuss your specific hardware requirements.
API Interface Spectrum provides a REST XML API to interact with the various external services, including policy servers, ad partners, and reporting databases.
Repackaging Support
